(n.) A human collective that make a conscious decision to uphold their responsibilities as consumers, to protect the natural world and all of its inhabitants.


A new eco friendly lifestyle brand, that aims to inspire a new style of living that will benefit our future for both the planet and our health. Creating a platform that encourages others to stop over indulging in unnecessary single use products, harmful materials and things you just don’t need. Instead investing in something high quality and long lasting that we all love.